I’ve always been baffled when people say
they don’t like or don’t drink Champagne,"I don’t really drink much
Champagne” I know what each word means, but put together that way…just
sounds like jibberish to me. How could a beverage that inspires such
passion in me be so easily dismissed by so many people?! Sadly, I think I know why, "The Fancy".
to be out with the (Insert Giant Champagne Conglomerate Here) rep this week, can we come by and taste you
on a couple things?” the email read, I’d had the wines before and never
thought that much of them, didn’t hate them, matter of fact, they
didn’t even inspire enough intrigue for me to hate them. “I’ve tasted
them before and didn’t really care for them and I don’t want to waste your
time” was how I responded. Got another email saying “doesn’t hurt to try
again” so I agreed to sit and taste with them, one sniff and I
Now I’m pretty reserved when I’m tasting
with a sales rep, even more so when they have a supplier with them. I
don’t dig hurting people’s feelings and don’t feel the need to tell
these people what I think is “wrong” with their wines, I know other
buyers that do but that aint me, I taste, take notes and “it’s not my
favorite” is the worst you will ever hear come out of my mouth, (unless pressed which has happened. They regretted it). When I
got up from the table I said, “Not my favorite” but walking away I was
kinda pissed that I caved and that we wasted each other’s time. I knew what was going to happen but I am always waiting for someone to change my mind. The tasting was an absolute bust and as the day progressed I found myself even more annoyed that
wines like that have the marketing budget to get their bottles on lists
all over town, which when tasted, leave consumers saying, “I don’t
really like Champagne”…well, with overpriced, boring, tired, lifeless bubbles like that,
it’s no wonder!
fell in love with great Champagne 16 years ago, it was a bottle of 1989
Billecart-Salmon Nicolas Francois, it was more than I would have
normally spent, $89.99 at the time, but I was talked into it
and I have never been the same, that being said I feel that the wines
from that estate have been creeping beyond what the bottle delivers…but
Nicolas Francois will always have a special place in my heart, who knows if Champagne would have ever stolen my heart, crept into my soul and
yanked me deeper into this world of wine that I love so much. So yes, a special place in my heart but with the quality it has now, and a much higher price tag, no place on my racks.
Before that fateful night, that rich mouth coating wine prying my eyes and heart wide open, I'd had plenty of bubbles but they were the mass market brands
that grace every supermarket shelf…the ones that most people drink, and
while I never turned down a glass of one of those, I rarely asked for a second one and almost never thought about buying them. Then I was drinking the idea or feeling of
Champagne, now I drink the flavor.
While I put one after the other of those "Fancy" brands in my mouth, gave them a swish, felt the sizzle of raspy bubbles and tasted flavors that reminded me of stale butter cookies I kept asking myself, "What would
inspire anyone to buy this wine a second time?” which of course had me
taking a pass on bringing them in…I’m not in the business of selling one
bottle, one at a time to one customer, 12 times, over. Shit that's what the grocery stores are for. I want you to love them like I do,
crave them like I do, dream about them like I do and come back over and over again to fall in love all over again. If I
sold anyone wines like the ones I was tasting that day, not only would I be unispired, (in fact if that were all there was I would flatly give up drinking Champagne, honestly. Rather spend that money drinking a nice Sancerre or white Burgundy) I would be contributing to that, "I don't really like Champagne" thing that bums me so.
I try not to spend too much time shit
talking on the top Champagne houses, they do have some good wines, maybe
a tad too pricey, but some solid wines to be sure but for the most
part, their basic or non vintage bottles are really freaking BORING…that
and they make so damn much of the crap that it often sits in
warehouses, (of the distributor) for God knows how long, getting tanky
and stale tasting…ewe. I can honestly say I have had more off bottles of
Veuve Clicqout. Moet and Taittinger than any other Champagne I have ever
had….really harsh when you think about the fact that I try those maybe
twice a year…if that, stuck at a trade event, handed a glass at someone's house, or in a restaurant with a friend in the middle of a serious Champagne
jones…that’s a pretty crappy average if you ask me. So I won’t go so far
as to say I hate them, but I will say that I don’t trust them…and there
are just so many better bottles to be had. So if you don’t like
Champagne or don’t drink it often, maybe it’s just that you haven’t had
some really good ones, and by good ones I mean wines made from special little plots of land, created by a person and not some recipe handed out by the marketing moguls….don’t go thinking Perrier Jouet flower bottle when I say
good because it costs a lot. I’ve had it, it’s fine…not great, not that exciting, but fine. The thing is, for that kind of coin you can get two bottles of exceptional grower Champagne and discover what greatness truly is.
Last night I had the very real privilege of hosting and pouring some outrageously cool, tiny production, somewhat geeky grower bubbles, even some from right here in Cali-for-ni-a. It was a last minute tasting that I sort of begged Randy to let me do. We like to plan our events way in advance, gives us time to promote them and fill the seats, that was why I had to do my little "Pop Up" event on a Wednesday, calender was full for the rest of the year. I was watching all these wicked cool wines come in, was stocking them on the racks and I found myself grinning like a fucking idiot and petting the damn things. I knew I had to get these wines in front of people. Not just talk about them but pour them, stand there and explain the salty, brininess in the Blanc de Blancs from Jacques Lassaigne. Let my pudgy arms flail as I groaned over the exotic spicing in the Laherte Freres Brut Rose. Lean over people's shoulders and purr, "How fucking sexy is that?" after pouring them a glass of Coessens Blanc de Noir.
Had to be done, if for no other reason than to settle my soul. Wines like those, they haunt me. They make me think of them long after, sometimes months after, I have tasted them. I knew there were others, (thank Gawd for you people!) and I knew they would get it. As I watched the reservations come in fast and furious, for a geeky little sparkling wine, midweek event and there are still a bunch of seats available for Our Best Cabernet Sauvignons of 2013, on a Friday night? Well I was, am, so goddamn proud of that. We were among the very first stores to walk away from the easy sale of Grand Marques Champagnes, to kick Clicquot and Moet out and instead offer Agrapart, H. Billiot, Jose Dhondt, R.H. Coutier and now many, many others in their place. Never and easy road and we talked and talked and talked some more...but that blue in the face, well it worked. Here we are, the morning after an event that we didn't even plan, me glowing like a idiot and getting message after message from the people that were in attendance, gushing and thanking us. Thanking us.... Unreal.
So do this old bird a favor, before you
utter phrases like, “I don’t really like Champagne” or just write the
marvelous, frothy beverage off as something you toast with, get your
hands on a couple of really serious grower Champagnes, really taste
them,we're waiting for you. Maybe let me...tickle your fancy....